Michigan Drone Association
The Michigan Drone Association (MDA) is a nonprofit organization dedicated to advancing Michigan’s drone and autonomous systems ecosystem through education, advocacy, workforce development, and industry collaboration.
I partnered with the Michigan Drone Association to build a more strategic and engaging social media presence across LinkedIn, Instagram, and Facebook. From developing the content strategy and editorial calendar to writing copy, designing creative, promoting events, and managing day-to-day publishing, I helped turn complex industry topics into accessible, engaging content for Michigan's drone community.
Platforms: LinkedIn • Instagram • Facebook
Strategy & Content Direction
Building a Social Strategy from the Ground Up
I partnered with the Michigan Drone Association to develop a strategic social media presence designed to educate, inform, and engage Michigan's growing drone community. The strategy focused on creating consistent content across LinkedIn, Instagram, and Facebook while giving the association a recognizable voice and visual identity. I developed content pillars, recurring series, campaign concepts, and a master content calendar to create a more intentional and sustainable approach to social media.
Education Through Storytelling
Making a Complex Industry More Accessible
The drone industry spans public safety, infrastructure, emerging technology, legislation, airspace, defense, and economic development. One of my primary goals was to turn complex topics into content that was approachable, educational, and relevant to a broad audience.
I developed recurring content series such as Michigan Drone Monday, Drone Myth Monday, Flyover Thursday, and Michigan Mission Spotlight, creating opportunities to educate followers while highlighting the people, technology, and organizations shaping Michigan's drone ecosystem.
Articles currently all live on our MDA LinkedIn, with plans to create a blog series page on the website in 2027.
Events & Community
Turning Events Into Year-Round Engagement
MDA's events provided an opportunity to extend engagement beyond the event itself. I developed promotional content designed to build awareness, communicate key details, encourage registration, and keep the organization's community connected before, during, and after events.
From workshops and training opportunities to the Guardian Skies Summit and other industry events, I created promotional graphics, social copy, reminders, speaker and vendor content, and supporting communications.
