Adventures of a CPA

Adventures of a CPA was an internal and external storytelling series spotlighting three CPAs and their unique journeys.
The creative direction followed a fun, comic book-inspired theme designed to stand out across Intranet stories and Instagram posts. I reimagined each CPA’s headshot in a stylized, illustrated format and incorporated the BT growth symbol as a subtle comic-style dot pattern in the background. The “Adventures of a CPA” title was developed as a standalone logo for use across blog and story graphics, building recognition for the campaign. The result was a lively, well-received series that successfully highlighted our CPAs in a fresh and engaging way.